Franchise Fee: $50,000 Royalty: 7.5% Total Investment: $368,898 - $452,242 Can Be Home Based: No 2021 Entrepreneur 500 Rank: #
Founded: 2011 Franchised: 2017 VetFran Member: No Franchise Category: Personal Care Services
Diesel Barbershops are the 21st Century version of the corner barbershop. We are passionate about providing clients a relaxing experience, a place they can be themselves, receive a top of the line men’s grooming service, all while enjoying a refreshing beverage. Plus, at every location, clients can watch their favorite sports on TV or relive their childhood on one of our classic arcade games.
Pitch Notes for Candidates:
The global hair care market is projected to grow from $77.15 billion in 2021 to $112.97 billion in 2028. https://www.fortunebusinessinsights.com/hair-care-market-102555
Hair care industry is healthy, vibrant, stable, predictable, and constantly growing, due in large part to the fact that the industry is recession resistant.
Since the beginning of the pandemic, 24% of men dedicate more time on their grooming routine.*
Recession Resistant & Technology/”Amazon” Proof. As a service-related business, we are more secure than typical retailers. While automation is affecting many other industries, the barbershop industry is always going to rely on person-to-person interactions.
Barbershops are the fastest growing part of the hair care industry.
Single Shop investment under $400,000, including working capital
1st Year Net Profit Average = $74,000+ | Mature Shop Profit Average = $125,000+
Few employees – 6 to 8 to start and then to 8-10 when mature
Single & Multi-Shop Opportunities Available
*According to the 2021 MindBody Wellness Index
Diesel customers are looking for a place where they can relax and maybe drink a beer while getting a haircut, shave, or any one of Diesel's services. Free from the drama that sometimes comes with beauty salons or the cheap, quick service hair-care chains. They are also looking for a more masculine atmosphere where they’re free to talk about sports or whatever their interests are with their Barber or other customers. In fact, customers sometimes linger after their hair cut to finish their beer or try to set a high score on Donkey Kong
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