Tootl provides specialized transportation services to anyone (youths, adults and seniors) with temporary or permanent mobility or cognitive challenges, transporting them safely anywhere they need to go, including medical appointments, rehabilitation sessions, dialysis centers, school, grocery shopping, family gatherings and more. The brand also partners with hospitals and residential facilities, bringing residents and patients to and from appointments. According to ResearchandMarkets, the US non-emergency medical transportation market (NEMT) is expected to grow from $5,653.6 million in 2021 to almost double to $10,246.7 million by 2028. This growth is attributed to the country’s increasing aging population and an expanding need for routine medical treatments and care.
While the demand for Tootl is high, the brand has no direct competitors at the national level. With strong growth potential, low-overhead and high gross profit margins (vehicles and drivers are outsourced), the innovative concept caught the attention of experienced franchising industry veterans Steve Greenbaum and Brad Fishman, who have joined the team as investors and advisors. Greenbaum, a partner, Board Member and Advisor of Tootl, has nearly 30 years in franchising as a founder, CEO and former IFA Chair. Fishman is co-CEO of the 30-year-old iconic franchising PR agency Fishman Public Relations, CEO of Franchise Elevator, a PR firm that serves emerging brands, and sits on the board of directors of several franchise organizations.